Chuckie B 4Life Foundation

Overview: The Chuckie B. 4 Life Foundation was established to honor the life and legacy of Charles “Chuckie B.”, supporting families of children battling childhood cancer. I developed the foundation’s full brand identity system, from logo and color palette to website design, print materials, and apparel, ensuring every element reflected compassion, hope, and resilience.

Client: Chuckie B. 4 Life Foundation

Type: Nonprofit Branding, Web, and Merchandise Design

Role: Creative Director & Lead Designer

Tools: Adobe Illustrator, InDesign, Photoshop, Squarespace

My Role

I led the creative direction, design, and implementation of all brand visuals and assets. My goal was to create a professional yet heartfelt identity that built trust with donors, inspired action, and celebrated Chuckie’s life.

Deliverables included:

• Logo Design & Brand Guidelines

• Website Design & Development

• Branded T-Shirts & Donor Merchandise

Creative Approach

The visual language combines warm tones, clean typography, and symbolic imagery to evoke healing and hope. The logo’s design emphasizes unity and remembrance, while the website and merchandise extend the brand’s reach, making it easy for supporters to donate, volunteer, or share Chuckie’s story.